An Almost Perfect Winter Day
By 6:45 this morning, the Bay was pink, purple and ice cold blue. Before I was dressed, the color and light show gave way to the bands of silvery ice floating on the water and the only colors left in the world are blues and pine-tree greens. By the time the dog and I got to the beach, the tide was receding and the most amazing thing happens…the sea foam freezes and clings to the rockweed. Picture a science fiction movie where life is frozen in an instant…the bubbles look absolutely perfect…but wouldn’t be popping until the sun melts them later in the day. When you walk on the frozen seaweed it cracks and squeaks under your feet and where the stream runs into the bay, the difference in salinity makes the water look thick like a gel. As soon as I buy a new digital camera, I’ll try and capture it so that you know what I’m talking about.
After a strong cup of coffee it was time to sit down and work. This week’s project has been designing a new logo…and I think that I have a good first draft. Our first and only logo was designed on a bar napkin, over a beer on the drive between Arizona and Maine. It worked but it’s time for something new. In a graphic design that fits on a business card I want to convey the ocean, a casual and fun atmosphere, an up-to-date attitude (but not too trendy), all the relevant contact information and I want it to attract the traveller looking to spend time exploring our corner of paradise…oh and the logo must appeal equally to folks camping in a tiny tent or a 40′ motor home complete with washer and dryer. Is this too much to ask? Look at my current draft and tell me what you think…it’s nice to have input.
Once Dad and Steven have had their say, I’ll start working on the second draft. We need to re-design the brochures too and have them ready for the tourist information centers before Memorial Day.
Each time we do a printing we order 20000 copies but this year I’m wondering, should we print rack cards or brochures? They both cost the same but rack cards seem more modern. Do you agree? By next week I’ll need answers to these questions so that there’s time to decide what the finished product should look like.
But now I need to go across the street to Abbracci’s, the Italian cappuccino bar and meet Steven and chat with proprietors Assunta and Chris. They make the most amazing cannolis and last week they baked 50 burnt sugar cupcakes for Steven’s surprise birthday party. Assunta is an aspiring writer and accomplished photographer. A native of New Jersey, her insight is always a surprise take on the world…and her heart reminds us all to cherish the life we’re leading.