Advertising Makes Me Sweat
More accurately, creating an ad makes me sweat…and suffer the urge to hide behind my computer and play solitaire pretending that I’m thinking.
I’ve collected all of the necessary tools for success…digital camera, photoshop, ability to search the web for endless amounts of advice…and I read about marketing any time a compelling book or magazine article crosses my path…but the concept of finding the perfect image, refining the message to a three-second absorption rate and packaging the bundle attractively is like the holy grail…is it real or a myth? In any event, it’s
Those who know us know that it took years (seven I think) to get a logo that we liked on our coffee mugs. We spent two years of planning and revising cut-outs of constructions paper to create a billboard and we’ve been working on the new website for 18 months now (but we should be launching sometime during February). I comfort myself with the knowledge that other small businesses have the same problem but my blood boils anytime someone suggests that we just cut the bull____ and hire a designer.
Without getting into a long discussion, trust me, we’re not ready for a designer…our world is hands on and we like it that way…for better or worse.
In my world, design is very organic…not that far away from growing, dyeing and spinning my own wool into yarn for mittens and sweaters…it’s a slow process that needs gestation and cultivation before we can harvest the results (gosh, in words that sounds like the dictionary’s definition of procrastination).
Moving right along, my last few days of work were centered around creating an ad for the Belfast Chamber guide book…just a tiny ad…1/12 of a co-op page advertising Searsport…and these pictures represent the steps to the final project…
Why do I tell you all of this…self-indulgence? No, it’s to remind all of us that small businesses really are still the backbone of the camping industry (although I concede that there’s more and more corporations moving in) and if our ads don’t look slick, at least you know they’re from the heart.